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Prohibit Unlimited Drink Specials

DATE: 02.24.2014

Recently there has been press about restaurants around New York City that offer bottomless brunches or unlimited drink offers. In most cases, these type of promotions are UNLAWFUL according to the NYS Liquor Authority (SLA). NYC restaurant and nightlife operators should familiarize themselves with the law by reviewing the following information courtesy of the SLA.


Unlimited Drink Specials:

"The ABC Law prohibits from selling, serving, delivering or offering to patrons an unlimited number of drinks during any set period of time for a fixed price.  The law also requires that licensees prohibit party organizers, promoters, etc., from engaging in this conduct in the licensees’ establishment.  The statute also prohibits licensees from creating drink specials which, in the judgment of the Authority, are attempts to circumvent the law. This includes offerings of free drinks, or multiple drinks for free or for the price of a single drink, or for a low initial price followed by a price increment per hour or other period of time.   The SLA does allow 2 for 1, half price and other such specials where the price of a drink is not lower than one-half of the premise's normal or regular price for the same drink. Section 117-a does not apply to private functions not opened to the public, such as weddings, banquets, or receptions, or other similar functions or to a package of food and beverages where the service of alcoholic beverages is incidental to the event or function.  If you have questions about whether a particular drink special would be a violation of Section 117-a, or whether a particular event is exempt from the statute, please contact the Authority’s Office of Counsel."

Click here to read online at the SLA's website › RETURN TO ANNOUNCEMENTS & ALERTS ›
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